1. Bulk-create DSP Audiences

Upload the audience workbook (the Audience sheet). Each row is parsed into a DSP audience, auto-named per the team convention (e.g. A-Brand-ASIN-OWN-D7-ProductPurchases) and created via POST /dsp/audiences.

Download audience template (.xlsx)

Excel file (.xlsx) Create audiences

Rows whose target is a product-line name (not a B0… ASIN) are skipped — resolve them to ASIN(s) first.

2. Bulk-create DSP Creatives

Upload your creative workbook and click the button — creatives are created directly through the DSP Ad Creative Management API (POST /dsp/v1/adCreatives). No browser required, so it works on a headless server. Handles Creative-REC (ASIN-driven, no asset needed); Creative-IMG/Creative视频 need assets uploaded via the asset flow.

Excel file (.xlsx) — our workbook or a console template Asset files (optional .zip — REC uses Amazon's default product images) Create on Amazon DSP

Created creative	Type	Creative ID	Created	Preview

Headless — no browser or login window. REC creatives are created via the API with real creative IDs (usable for order/line-item linking). Note: API-created creatives may not appear in the DSP console UI list, and each REC is one creative covering all sizes.

Assets are matched to rows by filename (named file, then 品线名/ASIN, then a single uploaded file). Image asset subtype defaults to PRODUCT_IMAGE; Amazon enforces size/format and will report the exact error per row.